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Get your products in front of people who are actively choosing gifts

Shuppy is a UK gift-list platform. People create shareable wish lists for birthdays, weddings, new babies and every occasion in between, then share one link with friends and family. We help them fill those lists with genuinely good things through Shuppy Suggests — our hand-curated gift recommendations.

Partnering puts your products in front of shoppers at the exact moment they’re looking for the perfect present, while you keep your own shop, checkout and brand.

Apply to Partner →

What partnering with Shuppy looks like

Featured in Shuppy Suggests

→ Curated product recommendations shown to people as they build their lists.

High-intent exposure

→ You reach people choosing a gift right now, not idle browsers.

A place in our gift guides

→ Seasonal and occasion-based guides, where your products are the right fit.

You stay in control

→ Your shopfront, your checkout, your customer. We drive discovery, not disintermediation.

Who, and what we’re looking for

  • Quality products you’d be genuinely proud to give as gifts yourself.
  • An excellent fulfilment reputation — reliable delivery, minimal issues, responsive service.
  • A professional, secure online shopfront customers can buy from with confidence.
  • Genuine, ethical business practices. Let’s enjoy the journey together.

Big or small, we’re interested. We love championing small, niche and independent makers just as much as established brands, quality and reliability matter more to us than size.

Ready to partner?

Tell us about your business — your website, what you sell, and a line on your delivery and reviews. We read and reply to every application personally. Remember, we want excellent gift ideas only.

Get in touch →

Questions, answered

No. Shuppy isn’t a marketplace or a checkout. You keep your own online shop — we help gift-givers discover your products and send them to you to buy.

Shuppy is invitation-based, not an open directory. We’re selective about who we work with. Rather than a flat listing fee, we agree commercial terms with each partner directly, so we succeed when you do. We’ll walk you through it when you apply.

Absolutely. We actively want to support small, niche and independent makers alongside larger brands. Quality and reliability matter more to us than size.

Gift-worthy products, a strong delivery and service record, and a professional online shop customers can trust.

Every product in Shuppy Suggests is curated by us by hand, against the criteria above — so shoppers can trust anything they see.

Shuppy is a UK gift-list platform where people create shareable wish lists for any occasion, share one link, and let friends and family reserve gifts without duplicates, keeping the surprise until the day. Shuppy also supports gifts that don’t cost money, such as time, a good deed or a shared experience.